It is really very simple; your book or calendar will only be as
good as the material you supply! If you send a low resolution image
- we can't improve it (well we can a little but not much).
So for cookbooks we suggest that where possible you get contributors
to submit their recipes in word processed format. Get them to type
it in a plain font with no formatting (bold or underlining for
example) in this format
Remember, to get the contributors to check their own work (it
saves you time). And try to get them to standardise on abbreviations
like tsp. and tbsp. etc. It makes the whole book more professional.
Once you have all the recipes either burn them to a disc and send
them to us or email them to us in batches.
Pictures should be scanned to at least 300dpi and saved as Tiffs,
Jpegs or Photoshop files. We can scan your artwork (at no extra
cost for reasonable amounts!) if you prefer. Remember that artwork
will probably need cleaning up, sharpening and having the levels
adjusted. So if you're not comfortable doing that we will do it
for you. Artwork should be drawn on nice clean white paper - preferably
A4. Bear in mind the orientation of a book - we have had landscape
pictures sent with the request that we put it all on a portrait
book cover! To keep our prices low we are happy to scan up to fifteen images free of charge but we will have to make a charge for our time for quantities above this subject to the number of books ordered.
Let us have your instructions as to the recipe order and where
you want the pictures. You can enclose your instructions or email
them - as long as it is clear. e.g. Put Alice's cake picture on
The cookbook pricing is based on a colour cover and mono
text inside. This is the most economical format we have found (well
making money is the idea). So we can include mono drawings and
photos inside. However, colour is also possible throughout. Because
it is more expensive to print the whole book in colour we usually
would print these separately and then insert them at the binding
stage. So it is more cost effective if you limit colour to a specific
part of the book. It is impossible to quote for colour without
knowing the exact number of pages. I suggest that you add about
8 - 12 pence per page/per book to the prices in our price if you
want to add a few ad hoc colour pages. We will give you a fixed
price once we know the total number of pages (which is always
different to what you anticipate!). We never require payment
until you have a finished proof and know exactly what it is going
Some people ask if we can print the book throughout in (say) blue
instead of black print. Yes, we can but the press needs to be run
in full colour and the cost will go up. We would need to quote
separately for this.
Don't for get if you want colour to cover the whole page to the
edge it is necessary for us to create a 'bleed'. This is an extra
3mm all round that is then guillotined off. So don't let children
put important stuff too near the edge of the paper!
You can make good profits by printing a book, calendar or Christmas
cards and selling them. However, the key to making a lot more money
Be organised and plan ahead. We (you and us) can't produce a Christmas
book in 10 days before Christmas!
Delegate tasks, like sending letters, collecting recipes and getting
sponsors. It is a big job.
Try to get either page sponsors or advertisers (or both). If
you can get say 40 parents or businesses to sponsor a recipe page
(with a credit) at say £10 a page that is £400 that
will most likely pay for your book! All the sales are profit. Some
schools have sold advertising to local businesses (inside the back
cover or even a full colour back cover in some cases).
Do not over order! It may seem strange advice to be coming from
a business that makes money selling books - but there is no point
you being left with 50 books and not making any money. That said
a small reprint, although possible, is comparatively expensive.
So try to gauge sales accurately. Start a list of who is going
to want the book for Christmas (for example). Get the money up
front! Put posters up! Then when you have the proof copy use that
as another tool to chase up the one's who have not committed to
More info soon, in the meantime just ask!
Ros and Stuart